Fear and Loathing in the Executive Suite: Why Leaders Avoid Blogging and Other Social Media

Most every leader is feeling the effects of the waves of social media technologies that are increasingly washing up on the shores of their organizations. It’s primarily been blogs since 2005 but now it’s also Facebook, Twitter, LinkedIn, and YouTube.

Leaders cannot help but notice the demands for more organizational transparency, authenticity, responsiveness, and engagement from employees, customers, constituents, members, citizens, and the media–all of whom are increasingly adept at using social media technologies.

If you’ve been reluctant to use social media technologies yourself in your role as a leader, you’re not alone. In my work as a leadership blogging coach, I’ve heard all the reasons. In this article, I address them and suggest some alternative ways to think about them.

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