Why is making money online so elusive to people?
For those who are new to the idea of internet marketing and are interested in making money online I have this advice: Do your research.
Although there are many legitimate ways of making money online, most of the products and services in this niche (the "make money online" niche) are poorly thought out and do more in the way of lining the pockets of of the seller than providing a service to the buyer. This is my opinion.
As far as I know, there is no quick and easy solution to the issue of how to earn money online. People will claim that there are systems, secrets or amazing breakthroughs, but most do not work. Some do work using questionable techniques that have a short lifespan. These techniques are all lumped together in a category that real internet marketers call "black hat".
As I write this from the perspective of someone who's tried many different methods of earning a living online (including black hat), I advise against it. At best, you will make money in the short term only to have that income eventually disappear. At worst, you will expend a lot of energy, time and money for no or little result at all.
There are a few common ways of monetizing (making money from) websites that have the ability of being somewhat automated. The first is selling a digital product or service that you provide (i.e., selling an ebook or providing access to an online video training course or software solution). The easiest way to offer that product or service that I've found is through an online marketplace like Clickbank. When you offer a product on Clickbank, you are a "publisher".
You can also offer a product or service that someone else provides. This can also be done through Clickbank and is very popular. You earn a commission on each sale you refer. Doing business in this way makes you an "affiliate".
The third common way of earning money online is by receiving advertising revenue. The most widespread program for doing this is Google's Adsense program. It works by you setting one or more webpages with content that is useful to those searching for various terms (or "keywords" as they are commonly called in internet marketing), and setting up an account with Google Adsense that allows Google to place ads on your site. Each time a visitor to your site clicks on one of those ads, you receive a portion of the fee that Google charges the advertiser. Google also refers to site owners as "publishers".
Although there are more ways to earn money online, these are by far the most common.
Learning to set up web pages, signing up for accounts with Clickbank and/or Adsense are relatively simple tasks in the grand scheme of things. Many courses that purport to teach you how to make a lot of money online quickly at least usually teach these technical aspects sufficiently to get you started. You will usually also learn the concept that in order to make money, you must get visitors (traffic) to your site.
There are three trackable ways that people end up at your site: by clicking on an ad, by a referral link on another website or by finding your site as the result of a search using Google, Bing, Yahoo or one of the other search engines.
If you buy advertising through Google using their Adwords program (Adwords sells the ads to advertisers, Adsense places the ads and shares the revenue with publishers), you will get traffic -- but it will cost you. Unless you really know how to make your website convert (turn visitors into buyers), it's way more common to spend more on ads than you make on sales.
Getting traffic through the search engines (organic traffic) requires that the search engines see your site as valuable to people searching for one or more various terms or keywords. The more important and valuable the search engine ranks your site for a particular term, the higher position your site will achieve when someone searches for that term. If your site is viewed by the search engine as one of the best, you'll come up on the first page of the search results and probably receive organic traffic.
Getting traffic by referral links goes hand in hand with getting organic search engine traffic. This is because, in addition to the quality of your site content, the search engines also give your site credit if other sites link to it. When another site links to your site (it's called a backlink and does not appear on your page, only the referring page), especially a highly regarded site, it is considered a vote of confidence for your website. The common wisdom suggests that, to achieve a high placement in the Search Engine Results Pages (SERPs), you need both quality content and quality backlinks.
How does one achieve a steady flow of ongoing traffic? This is the most important question.
The most trusted and accepted answer is to either pay for that traffic and/or optimize the quality of your page with good content and many backlinks. What you will not usually get from most internet marketing courses is the honest truth about how this can legitimately be accomplished in a lasting fashion.
Since the search engines, Google especially, continue to improve the way they rank websites for the SERPs, website builders that don't focus on quality will not achieve high placement in the SERPs for very long, if at all. This is why it pays to learn the basics. When you know those, then you can experiment with shortcuts.
Marc Jeffrey Davis is a writer and entrepreneur who's living the good life and doing his best to share it. Check out his latest website about how to find the Best Air Purifier. The newest article is on HEPA Air Purifiers.
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