Internet marketing is both a blessing and a curse. There are some amazing opportunities involved with online marketing, however there are some pitfalls and huge time and money wasters.
Take my friend Bill for example. He has been trying to get started with an online business for two years now. He has tried affiliate marketing, network marketing, AdSense marketing, and even provided a graphic design business for banners and 125x125 ads. No luck. With any of it.
As you can guess, Bill is getting pretty frustrated. He has tried just about every advertising and marketing strategy ever devised and has spent way too much money on products and services that just didn't help in any way. I believe Bill is on the verge of a breakdown.
Bill needs a little bit of time to slow down and concentrate. Bill is actually trying too hard. He is trying to tackle an elephant with one BIG bite instead of concentrating on smaller bites.
Taking On Internet Marketing With Three Strategies
Internet marketing is much like that age old question. How do you eat an elephant? One bite at a time.
You don't try to go for the whole thing in one bite.
Sometimes people dive into internet marketing and want to do everything all at once. However, the opposite is the best route. Start out small and build from there. In fact, I'd say that if you concentrated with just three strategies you would have a viable, profitable, and long lasting internet marketing career.
Be A Social Networker
Social networking, or social media marketing, has taken the internet by storm and isn't going to go away. There's a reason why this is so popular. It's the way people have been successfully marketing since the beginning of time. People interacting with others just works.
Again, you need to take this slow. Many people will run out and sign up for every single network they can find. While, this does have merit, in the long run, when you are just getting started you should concentrate on just a few.
Twitter, Facebook.com, and StumbleUpon.com are great places to start and learn the nuances of social networking.
Be A Blogger
This could be labeled as social networking, but I think blogging is a strategy all on it's own. Blogging is really content marketing. You are creating and publishing content in an effort to drive traffic to your blog.
You don't have to be political or a coffee shop addict to be a blogger. All you need to do is offer original content. If you are into affiliate marketing in the sports niche, then you would write about sports. If you're in the network marketing niche, then you create content about network marketing. If you're providing a service like graphic design, then you offer design advice and even free samples or looks at what you've already done.
It's not just about putting up a new blog with a bunch of AdSense blocks and Clickbank links.
The reason I believe blogging is an important strategy to concentrate on is because it does one thing very good. Keeping a consistent blog establishes you as an authority and expert.
Without a place to offer continually updated content, free materials, serve as an online portfolio, and a place for people to interact (via comments and linking), you don't have much of a foothold to build for the future.
You can get started pretty easily with free blogging platforms such as Blogger.com or Wordpress.com.
Build A List
There has been a saying on the internet for several years now that still rings just as true today as it did then.
"There is money in the list!"
However, I still come into contact with people who don't have an opt-in list at all, and didn't plan too!
Building an opt-in list is a great way to not only sell products and services, but it also provides another way to connect and interact with people who visit your website. The key to the success of an opt-in list, however, lies in consistency and useful information.
Provide your subscribers with relevant information, with your personality thrown in there, and you have a winning combination. People will continue to subscribe and be active in clicking on links.
Concentrate On These Three Internet Marketing Strategies
Have you been biting off more than you can chew? Are you like Bill and frustrated, discouraged, and depressed?
Take some time and decompress a little and then start out slowly. Concentrate on these three strategies and begin to build a foundation for your business. Social networking, blogging, and a solid opt-in list are the strategies that will get you started on solid ground.
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